Williams unveils striking Martini livery

Speedcafe.com

Friday 7th March, 2014 - 12:40am

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Williams sports primary backing from Martini this season

Williams sports primary backing from Martini this season

Williams F1 has revealed its striking new livery for the 2014 season as a result of a new title sponsorship deal with Italian drinks firm Martini.

Speculation surrounding the return of the Martini brand to motorsport with the Grove-based team had been growing for weeks ahead of Thursday’s announcement.

Massa and Bottas will steer the Martini-backed entries

Massa and Bottas will steer the Martini-backed entries

The deal will see the world championship winning team run under the banner of Williams Martini Racing.

Martini’s involvement with Williams has produced a new rendition of the iconic livery associated with the brand’s motorsport history in F1, sportscars and rallying.

The Williams team, headed by Pat Symonds, is expected to shine at the season opening Australian Grand Prix at Melbourne’s Albert Park after impressive showings in pre-season testing.

Lead driver Felipe Massa posted the fastest time of the entire pre-season testing programme last week in Bahrain, which has given pundits further reason to believe the Mercedes powered team could challenge for top honours at next week’s curtain raiser.

VIDEO: Martini Williams Launch

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