The owner of the landmark Pink Roadhouse at Oodnadatta, Adam Plate, was named as the driver killed in the Supaloc Targa Adelaide Rally at Chandlers Hill yesterday.
A newcomer to his Mitsubishi Lancer Evo VII and the race class, he died after the car clipped a tree and rolled down an embankment.
Co-driver Patrick Chan was taken to the Flinders Medical Centre with non-life threatening injuries.
The Plate family were struck with tragedy in 1999 when their son Jack was killed in a head-on smash on the road in 1999.
The incident marks the third fatal crash in a rally based in Adelaide in the past 13 years.
In 2009, driver Gary Tierney and his navigator David Carrawere were killed after their Porsche careered into a tree during the Classic Adelaide rally at Forreston, in the Adelaide Hills.
In the rally’s inaugural year (1997), former Adelaide Grand Prix chairman Ian Cocks, 59, died after his Porsche burst into flames following a crash in the Adelaide Hills.