STP signs on as World of Outlaws Title sponsor
Iconic American brand STP will become the Title sponsor to the World of Outlaws Sprintcar Series from 2013 after announcing an arrangement with the self-titled ‘Greatest Show on Dirt’ at the Knoxville Nationals.
From next year’s opening round in Florida in February, it will be known as the ‘World of Outlaws STP Sprintcar Series’.
Aside from its role as a partner with V8 Supercars and Marcos Ambrose’s NASCAR team, Richard Petty Motorsports, STP has been the major supporter – along with fellow Armored Auto Group brand, Armor All – of four times Outlaws Champion, Donny Schatz.
“We’ve worked with the World of Outlaws for the past three seasons and have been extremely pleased with our ability to engage fans and tell the STP story,” said Jamie Kistner, Senior Brand Manager of STP. “We are excited to leverage STP’s racing heritage with such a strong community as the World of Outlaws and to continue to grow our racing portfolio.”
The step up will see the brand being the title sponsor of the more than 85 Outlaws events due to be announced for 2013.
Ben Geisler of World Racing Group, the owner of the World of Outlaws, welcomed STP aboard:
“We have had a great relationship with STP and are very excited they are joining as the new title sponsor of the World of Outlaws STP Sprint Car Series. STP has been a tremendous partner of ours dating back to 2009 and we can’t wait to become more closely associated with the brand beginning next season.”
The Goodyear Knoxville Nationals, a World of Outlaws sanctioned event, continues until Saturday night US-time.