IRWIN Industrial Tools has extended its support of the #4 Ford Falcon from Stone Brothers Racing, signing a two-year extension of its naming rights partnership.
The announcement today at Phillip Island saw IRWIN Industrial Tools Managing Director Nick Pritchard joined by SBR co-owners Jimmy and Ross Stone, and IRWIN driver Alex Davison in removing the IRWIN logo on the front bumper to reveal ‘2010 & ‘11’ during the pre-race grid walk.
“IRWIN Industrial Tools is delighted to extend its partnership with Jimmy, Ross, Alex and the entire Stone Brothers Racing team,” said Nick Pritchard.
“We have enjoyed our partnership in 2009 and we certainly believe there are some very exciting times ahead of us over the next two years.
“IRWIN Industrial Tools has quickly become a recognisable brand in the V8 Supercar Championship Series and it continues to grow our brand in the ultra-competitive building tool and accessory market.
“This deal allows us to focus our marketing around our racing program for a long period. This will be of enormous benefit to IRWIN as well as SBR and Alex.”
IRWIN has been involved in the V8 Supercar Championship Series as a naming rights sponsor since 2007 and has been with Stone Brothers Racing this year.